Tony Soprano’s Marketing Secrets!
Tony Soprano’s Marketing Secrets!
by Brad Petersen
Dear John,
Last Sunday, my Marketing Manager, Wes, and his
wife headed out with some friends to an LA comedy
club called The Groundlings.
The Groundlings is a “sketch comedy” club located
smack-dab in the middle of Melrose Avenue.
Just an FYI…
Melrose Avenue is LA’s “heartbeat” of freaks…
geeks… weirdos… and…
Hollywood Stars!
It’s not uncommon… strolling down Melrose… to
bump into a few big time A-list celebrities.
Which on one hand is kind of stupid.
And on the other, is pretty cool.
Which gets to my point:
You’ll never guess who sat next to Wes at this
comedy show?
None other than James Gandolfini… aka Tony
Soprano.
No kidding!
And Wes, being a huge Sopranos fan, nearly peed
his pants in excitement
However, since he didn’t want to bumble up to Mr.
Gandolfini… like a goofy teenager at a Britney
Spears concert…
…he just sat in silence.
Listening to Gandolfini’s boisterous laugh.
He never introduced himself… never shook his
hand… failed to get his picture taken.
Oh well, it’s Wes’s loss — but it’s your gain
because the encounter got Wes and I to thinking…
How would Tony Soprano market a business?
Here’s a few ideas:
——————————————————
#1 Tony Soprano Would Make Sure His Messages
Got Read!
——————————————————
A big part of marketing is simply getting your
message read.
And you’d better believe Tony knows the importance
of being heard — and of being believed.
After all, what good is a threat on somebody’s life if
nobody reads it or believes it?
The same goes for your marketing messages. That’s
why it’s critical that they be so loaded with content of
importance and value to your list that no one would
dare fail to open them.
And, by the way, doing that ensures that your purely
sales messages will get opened, as well.
——————————————————
#2 Tony Soprano Would Include A Killer Offer
——————————————————
Tony didn’t mess around with business unless there
was something “big” in it for him.
Plus, he was a killer!
So, don’t you think Tony’s marketing would contain
a killer offer that the prospect “couldn’t refuse”?
Most marketers vastly underestimate the importance
of the offer, and how improving it can bring about an
almost unbelievable spike in sales.
——————————————————
#3 Tony Soprano Would Go After His Current Customers
——————————————————
How likely is it that Tony would forget to collect
protection money from his current clients, while
continually pursuing new clients?
Not likely — yet most business owners do just that,
letting their current customers twist in the wind while
they pursue new opportunities.
Please don’t make that mistake. It could kill your
business as readily as Tony Soprano offed his
competitors.
——————————————————
#4 Tony Soprano Never Quits!
——————————————————
Tony always finds a way to win. Even if it means
cheating and breaking the law.
I’m NOT suggesting you do either of those.
But, I do know that your marketing will include
promos that fail… products that bomb… and ideas
that don’t work out.
To be successful, you have to ignore all that and keep
plugging away with all you’ve got and everything
you know to make your business as successful as
possible.
Here’s to your success… the Tony Soprano way,
–Brad Petersen
******************************
Need help with your next direct mail piece, online
sales campaign or product launch? I’m available on a
limited basis. Just send an e-mail to
brad.petersen@verizon.net with some details about
your project and I’ll be in touch.
Lastly, don’t forget to to send your friends and
colleagues to the Weekly Breakthrough website
so they can get their own subscription to
Weekly Breakthrough, as well as a copy of my
Special Report: http://www.weeklybreakthrough.com
Thank you.
Petersen Direct
1840 S. Elena Avenue
Redondo Beach CA, 90277
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