I am using this blog to introduce someone who i think we can all learn a great deal from.

client asked me to teach them everything I know about Search Engine Optimization, so I wrote the following summary and thought you might enjoy it. Keep in mind there are thousands of theories regarding the “best” way to optimize your website for search engines, and the following is just my theory.

There are actually about 50 factors that Google uses to rank your page in its index, including:

1. Age of your Domain Name (Give your domain name about 1 year before Google will start to trust your website.)

2. Amount of Traffic to the site (a huge factor, and not easily obtained.)

3. How many links IN to your site from other (high ranking) sites (links IN from Facebook, Amazon, Ebay, Twitter, etc.)

4. and other factors such as “How much competition your target keywords have in the marketplace.” (keyword saturation)

For best impact, it’s crucial that the TITLE TAG, META DESCRIPTION and BODY COPY, including H1, H2 “Headlines” are in sync, and working in unison.

Example (Bolded keywords below):

Watch your Kids Soar with DVD Learning Toys

The Proctor & Gamble Learning Toys for Kids on DVD provide essential skills for preschool kids…

In the above example, the link “Learning toys for kids” would ideally take the visitor to another page within your site dedicated to that subject, and would include a TITLE, META DESCRIPTION and H1 headline with the words “Learning Toys for Kids” (or very similar) in them. That locks the whole set together. You know what I mean?

Every page of a website has its own unique TITLE and DESCRIPTION and H1 tags. As you are writing new “copy” for any site, keep that in mind. You should provide your webmaster with a TITLE, a DESCRIPTION and an H1 tag for each page, not just the body copy. That way you are assured that all three will be in sync and work as a team to maximize your SEO efforts.

It’s also beneficial to incorporate “Keyworded LINKS” into the body copy, that link to “other pages” within your site. Those resulting pages should have the same (or similar) title/description and h1 tags as the text in the clickable LINK. You have to plan this ahead of time, because they are often hard to change later, as they get spread throughout the internet.

Google will look for (and you can manually submit) a Sitemap.xml file which is an index of all the pages on your site that you want indexed, in XML format. Have your webmaster create, and submit this to Google for you.

So, SEO is both creative and a science, thus not a simple process.

Step 1: Research the keywords that are highly searched, with low competition, that relate to your product.

Step 2: Write Titles, Descriptions, Body Copy and Clickable Links that “work together as a team” and make your site the authority on the subject.

Step 3: Implement your plan and wait a few weeks to see how Google reacts. Then tweak it again, and again until you are satisfied with the results.

Now you got them to your site. We didn’t even talk about the theories on getting them to BUY your product. You may need to research the “best” way to accomplish that, so you can incorporate that into your copy/design as well.

In conclusion, your Webmaster will generally provide you with the proper SEO tags formatted correctly on your website. What goes in these tags (keywords & phrases) is up to your marketing department or SEO specialist (based on research, or a hunch) and can be tweaked based on your current marketing campaign or SEO results.

Note to my clients: The above is just a series of suggestions (my theory) that will help improve your ranking in Google. Even if you don’t provide me with these “keywords”, I generally tweak your Meta Tags on a regular basis to help your SEO efforts because I want you to be successful.

Good luck!

P.S. Please no jokes about me “tweaking your meta tags”.

Bob Bell
(310) 738-9449
bob@fullblown.com

Promotional Marketing