Hit them and hit them HARD
It would seem with the depth of the current recession, more and more people these days are cutting back on the ad budget.
It makes sense ( they think) to hoard the money until times get better.
The budget ( mentioned above) can also include keeping in contact with current clients.
If there are more and more business retreating or retrenching, then it makes sense to be the company that is RAMPING UP YOUR AD BUDGET.
That is because day by day and hour by hour more and more propects become avaible because of the above mentioned retrenchment.
It can be clients the above companies are not targeting or the current clients they have who are not getting the same amount of attention.
Once or twice a month, I email my current date base an idea of how to successfully use a promotional product or get more out of a trade show or great well priced items that you can send to your clients on a regular basis.
As there are so many ways to market and grow your business with promotional products and also keep in front of your existing client base ( that you have spent so much money to acquire).
A current idea can be to send the above mentioned clients a calendar ( that are priced through the end of the year at $0.99) and it will give you 12 months of advertising.
If you want more ideas or wish to place yourself on my list, please contact me at:
www.promokng.com